A TXT record is text in free, human-readable form, which is associated with an Internet domain as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your web site to a search engine or to an analytics platform, that offers information about the traffic to your web site. Setting up this sort of a record functions as confirmation that you're the domain address owner and they'll supply the content that you should include as the value when you create the record. Another use of a TXT record is to validate that an e-mail message is sent by the Internet domain owner and from a reliable hosting server - this is the so-called SPF protection, that prevents any electronic address set up under your domain name to be forged and unauthorized individuals to send junk e-mail making it look like it was sent from your own mailbox. You can include any other information that you would like to be associated with your domain in a TXT record as well.